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Tata.bg is a user based platform for sharing the most interesting and viral content from the internet in Bulgarian. The idea behind it is that the users can post and share positive and entertaining content and to have fun.

We have developed it based on Wordpress for it ease of use and simple backend. There are plugins that we use for the user creations and interaction and some custom developed features live custom lists, following of an interest and so on.

Out goal was to have clean and easy to use interface where the visitors can focus on the content.

Because of the viral kind of the site and expected more users it is hosted on a separate VPS server with nginx and varnish caching to make the things faster and smoother for the users.

Main marketing channel is Facebook. Many say that in 2015 Facebook is dead and the reach is minimal, but we experience that with engaging and interesting content the posts reach still can be significant. The page is still growing but we have reach 12x the number of fans and 10% engagement rate, which most marketers on the net nowadays claim not possible.

Visit Tata at tata.bg

Project Highlights

Clean design focused on content


Easy user submission from the frontend


Content centred articles with sidebar


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